Welcome to PRIMA

PRIMA brings together station managers, program producers, legal counsel, development experts and other leading figures to share news, information and opinions about the challenges and opportunities facing public media.

We invite you to join forces with PRIMA to help shape the future.

PRIMA Stations,

Spring is right around the corner and that can only mean one thing……it’s time for the PRIMA Spring Conference!

The 2020 PRIMA Spring Conference

Monday and Tuesday April 27-28th in Nashville.
Registration Fee: $250 for PRIMA members

The Registration Form

PDF Version or Word Doc Version

The Hotel

Kimpton Aertson Hotel  20210 Broadway (near music row)  Click this link to register for your room. The final room rate will be $179/night for Sunday 4/26 & Monday Night 4/27.

**Note – the room rate will show as $229/night when you book. Don’t panic!  You will receive a $50 PRIMA credit on your bill per night (for Sunday and Monday) when you check out**

Hotel Reservation Link

Or make your reservation by calling Central Reservations at 1.877.239.2269 and requesting PRIMA – Public Radio in Mid America”.

The Meeting Space

Seigenthaler Center, 1207 18th Avenue South  (short 10 minute walk from the hotel)

The Conference Agenda

Topics include:

  • Open Forum with your ideas (unpredictable but informative)
  •  Growing underwriting and delling podcasts/digital
  •  Ratings and Elections
  • Digital/Broadcast Strategies
  • NPR’s New Digital Platform
  • Special guest speakers
  • and more

Monday, April 27, 2020  9am – 4:30pm

Neilson/Tapscan ratings what you need to know
Speaker: Joanne Church & Dave Sullivan –  RRC
The State of Public Public Radio ratings and a look at what we know about listening so far during this election year.

Public Radio In 2025:  Diversity, Digital, and Opportunity
Speaker: Paul Jacobs –  Jacobs Media
Over the past 4+ decades, Public Radio has seen steady growth, built upon quality journalism and music programming, but also on a core audience of Baby Boomers.  This singular focus enabled Public Radio to build a system based on radio programs targeted at a cogent generation of listeners.  Today, the world has become more complex and diverse.  In this talk, we will examine how Public Radio stations should respond to these changes.

Underwriting Development & Selling Podcasts/Digital

Speaker: Jim Taszerak – Market Enginuity
A qualitative look at how to increase sales at your station for broadcast and digital

Lunch Briefing with special guest speaker

PRIMA Open Forum Discussion
Interactive discussion on topics of importance to the PRIMA stations.

World famous PRIMA Suite in the evening

Tuesday, April, 28 2019   8:30am – Noon
FCC Legal  Q & A  – Bring your questions

Speakers: Ernie Sanchez, The Sanchez Law Firm,  &  Derek Teslik Gray Miller Persh LLP

CPB CSG review and Indirect Cost update

PRIMA Annual Business Meeting and Conference Wrap-Up

Breakfast and lunch provided both days.